ABOUT

28 ROW is a simple solution for brands to effectively access the Gen Z and college demographic. Using the power of nano-influencers, 28 ROW authentically builds brand awareness and drives sales. From strategy to execution, we provide a high-touch level of service for our brand partners. Our network creates incredible content on Instagram and TikTok, which brands can use organically on their own channels.

 

BEHIND 28 ROW

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CINDY KRUPP

28 ROW co-founder & ceo AND PRESIDENT OF KRUPP GROUP

One of the most trusted names in fashion marketing, Cindy Krupp, has more than 20 years of experience in brand strategy and public relations. Before founding Krupp Group, she rose through the ranks at Barneys New York, ultimately overseeing its PR department. There, Cindy developed her passion for launching high-end designer brands and honed her skill in working with nascent creative talent to conceive ideas that drive deep customer affinity. She believes in going with your gut, staying nimble, firing from all cylinders and making it look effortless.

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JANIE KARAS

28 ROW co-founder & managing director

Janie Smukler graduated Emory University in 2016 with a B.S. in biology and women’s & gender studies.  Janie began her career by building 28 ROW with Cindy. She knows the ins and outs of this influencer network & manages all daily operations for 28 ROW, including campaign management.